Opinion| After a recent Proctor & Gamble (P&G) ad campaign for Gillette razors was released, Americans were left shocked and confused, and many men were left feeling attacked.
In case you missed the ad, take a look at it below:
The ad pushed men to reconsider their “toxic masculinity,” urging them to take a closer look at how they are raising their sons. The ad, called “We Believe: The Best Men Can Be,” is essentially a two-minute video which disgustingly generalizes the way all men supposedly act and think.
She stated, “This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own. We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”
Americans weren’t happy about the ad.
Just when we thought all hope was lost for the world of advertising, Jeep went and released a wonderful, patriotic new ad.
Take a look:
— Jeep (@Jeep) January 31, 2019
Our country’s National Anthem is played by the band, One Republic, while the scenes of the song are illustrated, instead of sung.
Auto Evolution explains:
“The first verse of the anthem is ‘Oh, say can you see by the dawn’s early light.’ That translated in the clip as follows: ‘Oh’ is the shape of a tire, ‘say’ is a woman pointing at her mouth, ‘can’ is a soda can, ‘you’ is a poster of Uncle Sam pointing a finger, ‘see’ is another woman looking up, ‘by the dawn’ is a morning jogger, ‘early’ is an alarm clock set at 4.00 AM, and ‘light’ is a light bulb coming on.”
Some of the illustrated visuals take a bit more thinking to understand, like someone hailing a taxi for the word “hailed.”
A shiny new Jeep makes its’ debut when the word “gleaming” rolls around and is shown 13 times.
Conservative Tribune reports:
The ad was produced as part of Jeep’s “Big Game Commercial Blitz Series” dedicated to the Super Bowl, according to Auto Evolution, but it’s unclear whether it’s going to be taking up one of the commercial slots come game time. AdWeek reported last week that “the company is still mum on their official plans” for the Super Bowl.
What a beautiful, patriotic ad. Jeep really nailed it with this one.