Opinion| Mark Sidney| As many of you know, on October 11th, at around 11:22 AM EST, our Page, Donald Trump Is Our President, which I believe to be the largest and most highly engaged with (in terms of engagement:reach) was unpublished by Facebook.
the reason given was as follows: “It looks like recent activity on your page doesn’t follow the Facebook Page Policies regarding impersonation and pretending to be an individual or business.”
You can see exactly what I saw while walking to the American Priority Conference (AMP) below:
As you probably know, my heart sank into my stomach. In case you missed the original story, you can read that HERE.
Well, luckily I was able to get the Page back with the help of some friends, who I had just meet, who went out of their way to contact people … let’s just say … in position of influence, on my behalf.
While I can not mention the names of the people who helped me get my Page back, I can say that the entire event only strengthened my love for the MAGA movement and helped me understand just how genuine and kind the people in this movement are. I also think that ‘The Man Upstairs’ may have had a hand in helping me. Why me? I do not know yet.
So yes, I have the Page back, with all 3,277,000 likes. Terrific, right?
While I am grateful that the Page is back, the Page’s reach is essentially gone. Out of 3,277,000 fans we are only reaching a tiny fraction of our followers. We posted one article yesterday and it reached 1.76% of our fans, a mere 57,829 people, despite having an engagement rate of nearly 24%! For those of you not in the know, 24% engagement is off the charts. If this were 2016, the post would likely have reach 1x that number, perhaps even more.
Kudos to Facebook for restoring the Page, however, what good is it without our reach?
Back before Trump won the election in 2016, with many less fans, lower quality content and more ads on the site, we were seeing reach of 250,000-2,000,000 on each post. If I recall correctly, our reach per post was about 550,000. While we have been down, what I estimate to be about 90% since then, It seems that since we got our Page back our reach has declined even further.
Back on September 10th at about 8PM, I saw the number of people on our site (which is a function of our distribution on Facebook) plummet by over 80% in mere minutes. You can see where this happened on the Page’s reach graph:
Ever since then things had been off. We seemed to have some success at the beginning of October … then they unpublished the Page on October 11th, ‘consistently’ one year to the day after “the purge” of 810 Pages and Profile, largely comprised of pro-Trump assets.
Yes, the Page is back but look at how low our reach is now:
In fairness to Facebook, I have been posting a lot less, but we have been trying to post videos, as that is what Facebook is telling publishers they want. I believe this is because they are able to make money on the video ads, whereas when people come to our website, Facebook makes no money off the ads, and users leave the platform.
This is not just happening to us, I have been approached by other Pages who have been suffering similar, and different forms of stifling of their content.
In my opinion and experience it seems that small publishers and especially small conservative, pro-Trump publishers have been crushed by Facebook’s algorithm changes over the years. The irony of this happening at the very moment that Mark Zuckerberg was giving his speech in which he pretended to give a flying …. about free expression is about as Orwellian as it gets.
I have reached out to Facebook for help, in the hopes that this is all a big misunderstanding. The gentlemen that I have been taking to has seemed genuinely interested in trying to help understand my issue and fix it for me, but so far the issue remains unresolved. Giving FB the benefit of the doubt, this is the weekend, so let’s see what happens this week.
Thank you all for supporting us through all this. Please know that no matter what happens, we will continue to fight for what is right, and defend the speech rights of all Americans, from all walks of life. Btw … if you are looking for a social media experience similar to Facebook, but without the “Blue Shirt” ‘Thought Police” of the “Speech Cartel,” come check out Spreely, the social network where the 1st Amendment is the community standard.
This is a developing story and will be updated when we know more…