Liberal Derangement

Owner of ‘Black Rifle Coffee’ Calls Customers “Racists” & “The Worst of American Society;” “I Hate” Them


When did American become a place where it was ok to try and get your political opposition to not be able to buy food, rent an apartment or even live?

This cancel culture has gone way too far, and now corporations, who we once thought were fighting that very cultural scourge appear to be leading the charge.

Have you ever bought ‘Black Rifle Coffee’?  Will you ever buy it again after reading this?

The Gateway Pundit reported:

The founder of Black Rifle Coffee, the ‘America first’ alternative coffee company that received an endorsement from Trump in 2017 and sponsors conservative media outlets like The Daily Wire and BlazeTV, had extremely harsh words for some of his customer base in a recent interview, calling them “such a repugnant group of people,” among other things.

The company started in 2014 branding itself as pro-military, pro-firearm, pro-law enforcement, and ‘anti-hipster.’ All of which are popular views among the right – hence why the brand gained popularity in the conservative and MAGA movement in 2017. 

Despite building the brand off of a very distinct message that is targeted at conservatives, the owner did not hold back when describing how he wanted to “flush the toilet of” some of the customers that doubled their sales over the past 3 years. 

In his interview with The New York Times, Evan Hafer decided to ‘roast’ some of their loyal customers by denouncing supporters of Kyle Rittenhouse and “racist Proud-Boyish people”. 

“You can’t let sections of your customers hijack your brand and say, ‘This is who you are, it’s like, no, no we define that.”

“It’s such a repugnant group of people. It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”

Hafer seemed all too excited to finally get his 15 minutes of glorifying coverage from the neo-Marxists at the Times.

“The racism [expletive] really pisses me off. I hate racist, proud boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

His responses prompted the reporter to gleefully ask him if Black Rifle Coffee would change their popular ‘Beyond Black’ Blend’s name to ‘Beyond Black Lives Matter,’ so they could easily “alienate the racists polluting it’s customer base.”

In short, Black Rifle Coffee just smeared its customers and sold out to the shameless NY Times so they could write a piece about bigot conservatives. ‘

About Staff Writer

Maddison Browne July 19, 2021
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Lord Vinnie July 19, 2021
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I believe Ive seen this crap on Amazon? Never bought it and now never will. They can take their coffee and shove it up their Democrat Useful Idiot Black Ass!
JayKay4 July 19, 2021
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I buy and roast green coffee beans, so I've never bought Black Rifle Coffee, and based on what their ignorant, biased owner has said, I never will. 
George July 19, 2021
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Never bought their CRAP COFFEE and never will in the future! They just put themselves out of business!
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RheaMDean July 19, 2021
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In 2021 I am making a good salary from home $7300-$9600/week, which is amazing, under a year back I was jobless in a horrible economy. I thank God every day I was blessed with these instructions and now it's my duty to pay it forward and share it with Everyone, Here is what I do. ---->>
Bruce Frank July 19, 2021
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Coming out of the NYTimes, this could bea 100% fabrication.
Ray Copeland July 19, 2021
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They can feed this crap to the freeloaders thugs
John July 19, 2021
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Well, it is in the NYT, so it probably isn't anywhere close to the truth. The NYT writers have, in the past, made stuff up "out of whole cloth" and their continuing retractions prove that. I'll wait until I hear it from sources I consider reliable (or nearly always).
toots July 19, 2021
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Well until it is clarified I won't buy any of their product.
Dennis Stepien July 19, 2021
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So..I listen to AM Conservative Radio, who CONSTANTLY tout, that they "know the founders personally..bla  bla  bla..and PRAISE them as supporting our Military and Law Enforcement officers..Oh oh..Now what? I will be listening" VERY CLOSELY now.See, if I hear their Black Rifle Coffee "support". They can KISS MY AZZ.
Clara L. Shaw July 18, 2021
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I’m making over $7k a month working part time. I kept hearing other people tell me how much money they can make online so I decided to look into it. Well, it was all true and has totally changed my life.This is where i started>>>  NETPAY1.COM
Jack July 18, 2021
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Although a devout Trumpster and significant campaign voluteer, I had never heard of Black Rifle Coffee until my girlfriend suggested and bought it.  It was very good.  We were going to purchase more of it this week, but having read the above, we will do elsewise, just as we have with Target, Coke, and Delta Airlines among others.
Dino DAT July 18, 2021
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Was going to try their coffee but nope not now or never. They rate up there with [email protected]*☆s
nonstopca July 18, 2021
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I even threw out the 1/2 bag of his coffee, that I had, will NEVER buy another...
Sunshine Kid July 18, 2021
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Sad to see such a turncoat just for political gain.  Customer loss will be his biggest claim.
MikefromTexas July 18, 2021
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Oh well, say whever you want to build your company and then show your true face.  Guess they won't get my money.
don July 18, 2021
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I will never but their coffee again and I will tell other people not to buy-------Semper Fi
THX 1138 July 18, 2021
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Well, it appears that the NRA needs to immediately dump BRCC as one of it's sponsors.   Go woke, go broke!
Patriot July 18, 2021
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So woke, he too will go out of business. He doesn't have the deep pockets other large woke companies do.  boo hoo.  Did share this article too. 
Bemused Berserker July 18, 2021
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Black Rifle Coffee can go phuck itself.
Wahotsdad July 18, 2021
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I bought Black Rifle coffee once, it was lousy coffee, extremely high acid and unenjoyable. I just kept quiet as I support veterans, but, this changes everything! The coffee sucks as bad as the owner! This guy sucks as bad as General Milley the treasonous fake American!
buster atbat July 18, 2021
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I personally had my Quams about buying coffee off the net . Glad I didn't now..  fuck any product that has anything to do with , blm..!!! , In any aspect , except ELIMINATING THEM COMMIES OFF HE FACE OF EARTH.!!!  And fuck .. the  ,. nsa , fbi , doj , demon-,RATZ  Congress ,& commie joe & hoe..!!!
Bruce Frank July 18, 2021
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Amazing, the once pro-military, pro-law enforcement, pro-America, pro-constitution and 2nd Amendment company that built its reputation on patriotism has gone insane and embraced Marxism at its foulist.  The "dead cops now" organization BLM is NOT supportive of black people but just as explotive, and corrupt, as the Democrat party during election season.We have supported Black Rifle Coffee because of their pro-America, pro-military advocacy. Never again!